Less is More in a Noisy World

Less is more in a noisy world

The more possessions we own, the more we find ourselves entangled in the responsibility of managing them. It could be the constant need to organise or the silent stress of overcrowded spaces. Too many belongings can leave us feeling overwhelmed.

The Raga Rhetoric: A Musical Journey of A Writer

Music and solitude

At the heart of Indian classical music lies a profound connection between the artist and the audience—a connection built on discipline, creativity, and the intricate interplay of various musical elements. Interestingly, as I ventured into the writing world, I began to notice striking parallels between these two seemingly diverse worlds.

Why you should read before writing

Read before you write

Reading beyond your favourite genre is like going on an epic quest to uncover its deepest secrets. Uncover hidden spells and tame the tough-looking genre in a jiffy.

Five Ways To Outsmart Every Writer’s Silent Foe

Creative woman

When my creativity decides to take an unscheduled vacation, I dive into my past works. Reading the copies that once made me puff my chest in pride reminds me: “Hey, I did that, and I can do it again.” It’s like conversing with a more confident version of myself who says,

To Use or Not to Use – ChatGPT for Writers

If you ask me, it’s emotions and experiences. While ChatGPT uses an incredible amount of data to bring you the content you need, a writer uses their heart and mind – something that no machine could ever replace.

Crafting stories beyond linguistic boundaries

Words are great. But the absence of words is great too. I learnt the basics of Indian Sign Language (ISL) as an experiment. I wanted to understand how it all works. How does the grammar work? How are expressions conveyed? I learnt that sign language is a dance of expression.

Five Ways To Outsmart Every Writer’s Silent Foe

But here’s the harsh truth: time is a luxury we can’t afford in our world, and deadlines don’t care about our creative hiccups. I am sure we all have our little hacks and copywriting tools that help us. Here’s a peek into mine.

Writing for Real Estate – The Reality of Realty Copy

Ever since 2010, my first-ever job as a Copywriter, I’ve had the privilege of working on real estate brands with projects across India. 13 years later, I’m proud to have 100+ realty projects to my credit, helping home seekers find their dream home with a little bit of magic and a lot of love. But […]