Our AI Policy

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When we use AI, we’re more than Humans in the Loop.
We’re Humans in the Lead. 

We’ve always found tech wonderfully weird, and we’ve finally found a way to work with it.

First up, it’s great to have AI as part of our toolkit. But the thinking, strategy, and creativity are still all us.
We decide what matters, shape the ideas, and bring them to life.
AI simply helps us go faster.

Of course, we use Gen AI.

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Honestly, we’d be silly not to use it for “writer’s assistant” tasks:

  • Research insights and find consolidated sources
  • Brainstorm ideas and creative concepts
  • Proofread for typos and grammar
  • Review drafts for improvements
  • Summarise sources like articles and reports

(It better make us chai soon)

But you’ll find human fingerprints all over the final copy.
It’s written from the human lens, with thought and care.

So, you must know that

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We use AI as an assistant,
not a driver. It can hold the map,
but we’re steering.

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Your data stays safe.
Shhh. We never enter confidential
information into AI.

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We don’t always trust AI
with facts.
It’s like them vs. grapevine, right?

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We know when to let
AI talk and when to say,
“Thanks, we’ve got this.”

Bottomline?

AI can generate a thousand answers. Only humans can give the right one.

Also, AI moves fast, so do we. We continue to test and tweak our approach, focusing on what matters most: your brand.

This is our general AI Policy. Want to know how it works for your project? Connect with us

Disclaimer: No AIs were harmed in writing this policy. 

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