We’re the boutique brand strategy and copywriting studio for the brave
How it all began
When the world was worshipping design-first agencies, we kicked off an exclusive copywriting studio. We chose to work remotely, while the world scoffed at it. We chose one niche and built on it obsessively, and grew by collaborating with like-minded, rock-solid partners. And when AI arrived, we reinvented and welcomed it as our next big collaborator.
How it all began
When the world was worshipping design-first agencies, we kicked off an exclusive copywriting studio. We chose to work remotely, while the world scoffed at it. We chose one niche and built on it obsessively, and grew by collaborating with like-minded, rock-solid partners. And when AI arrived, we reinvented and welcomed it as our next big collaborator.
Who we
are today
A motley bunch – writers, poets, readers, foodies, nature lovers, music maniacs, movie buffs, anime-mads, parents, pet parents and learners for life. United by one love – branding that actually works. It keeps us lean as we work from Mumbai, Goa, Bengaluru, Kolkata and Chandigarh in India. Let’s just say, we work from wherever we feel at home.
Question the answers.
Break the rules.
Defy the norms.
Never stop creating.
This is our philosophy.
Turns out, it’s also what the wise men say.
If you’ve got to be just one thing, be a fool
Our DNA
If our business doesn’t make the world a better place, then it’s not worth it. So, we’ve built some simple, super-effective ways to work:
Building Copylove has sharpened my creative vision and honed my craft over time. I now bring this quality to every collaboration, driving brands and people with greater purpose, joy, and fulfilment.
Gunjan Pai,
Founder
Building Copylove has sharpened my creative vision and honed my craft over time. I now bring this quality to every collaboration, driving brands and people with greater purpose, joy, and fulfilment.
Gunjan Pai,
Founder
Meet the fools
Here are the people who make it a joy to work every day. We’re curious tinkerers, dedicated folks who love our craft and are always looking out for each other.
Aarti
Still picks naughty over nice
Ashutosh
Still exploring the wonders of the universe
Divya
Still looks at the world with wonder
Gargi
Still rules her own kingdom
Gunjan
Still writes her own rules
Isha
Still composes her own songs
Kinjal
Still looking for the right words
Vaishnavi
Still cheering for wins, big and small
Timeout
Little agency,
big heart
Comunication partners to Angel Xpress Foundation
Since inception, we have supported the Mumbai-based non-profit organisation in small and big ways
Creative partners to Pause4Paws
We support this animal welfare initiative that feeds and vaccinates animals in Mumbai
Our Donation partners:
We contribute 1% of our revenue for the good of street animals, month on month, every month. Our donation journey began with sporadic efforts. But we wanted to create a deeper, more meaningful and consistent impact. That’s why we zeroed in on one organisation close to our founder’s native.
HOWL Voice of Strays – in Halduchaur near Nainital, Uttarakhand – is home to 60+ brave doggo souls who may be maimed, paralysed, orphaned, but never stopped wagging their tails. Helmed by two youngsters, HOWL is more than a place we support, it is our source of inspiration and a reminder that sometimes, courage is all we need.
Things people
ask us
FAQs
Are you a brand-building consultant or a full-fledged agency?
We think like brand-building consultants, not vendors. Our role is to help brands think clearly, speak consistently, and grow with intention, not just execute tasks.
How does copywriting fit into what you do?
Copywriting is our craft, but strategy is the backbone. We don’t write to fill space; we write to express clarity, build trust, and move people.
Are you a strategic communications company?
Yes, if strategic means thoughtful, aligned, and human. We help brands communicate clearly across teams, touchpoints, and moments that matter.
Do you help brands with strategies to retain customers?
Retention begins with consistency. When brands sound like themselves everywhere, customers feel understood, and they stay. That’s where our work makes a lasting impact.
Why do brands work with Copylove long-term?
Because clarity compounds. Once a brand finds its voice, it needs stewardship, not reinvention. We stay close, guiding language as brands grow and evolve.