Five Ways To Outsmart Every Writer’s Silent Foe

When my creativity decides to take an unscheduled vacation, I dive into my past works. Reading the copies that once made me puff my chest in pride reminds me: “Hey, I did that, and I can do it again.” It’s like conversing with a more confident version of myself who says,
To Use or Not to Use – ChatGPT for Writers

If you ask me, it’s emotions and experiences. While ChatGPT uses an incredible amount of data to bring you the content you need, a writer uses their heart and mind – something that no machine could ever replace.
The ‘Write’ Choice: Convincing My Parents to Support My Writing Career

In the end, it all boiled down to – winning over their concerns with my conviction. But, what also got me through this phase was knowing the fact that my parents have been through the same ups and downs. They’ve weathered the strongest winds and their experience is what can guide me.
Crafting stories beyond linguistic boundaries

Words are great. But the absence of words is great too. I learnt the basics of Indian Sign Language (ISL) as an experiment. I wanted to understand how it all works. How does the grammar work? How are expressions conveyed? I learnt that sign language is a dance of expression.
Five Ways To Outsmart Every Writer’s Silent Foe

But here’s the harsh truth: time is a luxury we can’t afford in our world, and deadlines don’t care about our creative hiccups. I am sure we all have our little hacks and copywriting tools that help us. Here’s a peek into mine.
Writing for Real Estate – The Reality of Realty Copy

Ever since 2010, my first-ever job as a Copywriter, I’ve had the privilege of working on real estate brands with projects across India. 13 years later, I’m proud to have 100+ realty projects to my credit, helping home seekers find their dream home with a little bit of magic and a lot of love. But […]
Dancing to My Tunes: How Dance Has Made Me a Better Writer

As a dancer, I am lucky to have been guided by the wisdom of my dance teacher, whose words have left an indelible mark on my journey. What dance has taught me extends beyond the physical realm.
Do you know all about remote copywriters & their productivity secrets?

No, remote working isn’t slacking off, showing up 20% to work, and making money for ‘doing nothing’. Sadly, as the pandemic waned, many businesses returned to the mentality that remote workers don’t really work hard.
A smart working mom’s guide to having fun, remotely

Becoming a work-from-home mom, who would’ve thought? Certainly not me! It’s been only a year at Copylove, but when I look back at my journey, I can’t help but be amazed at how it has transformed me, my family, and my relationship with my daughter. To say the days have been all smiles and sunshine would be far from the truth…..
Why I moved to a smaller town

In a smaller town, the rhythm is different. The pace is slower. So when I moved, I could feel closer to the work-life balance. Though the pursuit of success and hunger to do more stayed, much-needed attention to personal well-being took priority too. Work turned into an essential part of my life. Not my whole life.