How Hunter S. Thompson can inspire today’s digital circus
Hunter S. Thompson was the conjurer of “Gonzo” journalism, a style that fused reality with his own riotous interpretation, birthing a genre that spat in the face of convention. He wasn’t content to merely report; he injected himself into the story like a shot of adrenaline to the heart, leaving readers alternately stunned, amused, and aghast.
Adding heart to my work in client servicing
One day, after such a frustrating call, I decided to believe that though my role was limited, my passion and good intent couldn’t be. If I wish for work to be happy and easy-going, it can be. This helped me how I’d like to change the way I look at my role and what improvements I could bring to change it…..
How does one get copywriting ‘right’?
The process behind copywriting is one of great intrigue and motivation, with endless hours of self-questioning and countless drafts deleted. And how does one even begin becoming a copywriter? We won’t ask why today ;)….
WFH: Before it was cool or a compulsion
The moment I turned WFH, I stopped bumping into interesting people at the office canteen or by the water cooler. I had to make efforts to meet new people and build my social circle. The struggle is still on. But I’m getting better at it. Today, there’s no looking back……
Finding Magic in the Monotony
I know, it’s easy to say, ‘Think outside the box’. But when you have been working dedicatedly on the same brand for years, well, it’s easier said than done. Monotony is real, but the only way to figure out the next move is to keep going. Let your ideas take flight and let your mind work in the most wonderful ways…..
From bylines to brands: My journey of rediscovery
Life, as it often does, threw unexpected adventures my way. After serving as a journalist in prestigious media houses and contributing to founding a prominent financial daily, I decided to take the freelance route. I began crafting tailored content for various financial clients. What was my primary tool? Yep, research…..
A few words of encouragement for the last people who need them.
Though in the wise words of Bob Dylan: the creative process is not like a situation where you get struck by a single lightning bolt. You have ongoing discoveries, and there are ongoing creative revelations. True, the creative journey is a wild ride, like a rollercoaster with unexpected twists and turns….
Writing inspirations from my 6-year-old
Children possess an incredible ability to weave stories without any boundaries. Their characters are dreamy and unbelievable, yet so relatable. His stories don’t have unicorns, although I’d love to #breakgendersterotypes, but they do have lots of cars, transformers, guns, and more (probably the next Rohit Shetty in the making)….
From stay-at-home mom to work-from-home mom – the challenges, the wins, and everything in between
Becoming a work-from-home mom, who would’ve thought? Certainly not me! It’s been only a year at Copylove, but when I look back at my journey, I can’t help but be amazed at how it has transformed me, my family, and my relationship with my daughter. To say the days have been all smiles and sunshine would be far from the truth…..
