8 Tips to Stay Productive When Working from Home
As a writer, I realised you can’t substantiate your work all the time, like IT engineers or teachers can probably do. I may have researched for 6 hours but if I wrote only 6 lines, it won’t be enough for a day’s work, right?
An Introvert’s Guide to Surviving in the Big Bold Copy World
If you ask me, being an introvert has proved to be a boon rather than a bane (unlike what I thought initially). In all of these years and through my experiences, here’s what I have learnt: Believe, believe, believe
My Bengali Chronicles in a Branding Universe
Ah, Tagore! I don’t know where to begin for someone who crafts my entire being. Recently, revisiting one of his classics took me back to my girlhood days. I remember flipping through the pages of *Stree’r Potro* (The Wife’s Letter) during college while pursuing a degree in English literature and feeling gutted and empowered all at once. Allow me to demonstrate how.
What’s in a brand name? Everything, of course.
Most branding experts have their own secret sauce, the KFC 11 herb’s highly prized recipe for success when it comes to pinning down a brand name.
How Hunter S. Thompson can inspire today’s digital circus
Hunter S. Thompson was the conjurer of “Gonzo” journalism, a style that fused reality with his own riotous interpretation, birthing a genre that spat in the face of convention. He wasn’t content to merely report; he injected himself into the story like a shot of adrenaline to the heart, leaving readers alternately stunned, amused, and aghast.
Adding heart to my work in client servicing
One day, after such a frustrating call, I decided to believe that though my role was limited, my passion and good intent couldn’t be. If I wish for work to be happy and easy-going, it can be. This helped me how I’d like to change the way I look at my role and what improvements I could bring to change it…..
How does one get copywriting ‘right’?
The process behind copywriting is one of great intrigue and motivation, with endless hours of self-questioning and countless drafts deleted. And how does one even begin becoming a copywriter? We won’t ask why today ;)….
WFH: Before it was cool or a compulsion
The moment I turned WFH, I stopped bumping into interesting people at the office canteen or by the water cooler. I had to make efforts to meet new people and build my social circle. The struggle is still on. But I’m getting better at it. Today, there’s no looking back……
Finding Magic in the Monotony
I know, it’s easy to say, ‘Think outside the box’. But when you have been working dedicatedly on the same brand for years, well, it’s easier said than done. Monotony is real, but the only way to figure out the next move is to keep going. Let your ideas take flight and let your mind work in the most wonderful ways…..
From bylines to brands: My journey of rediscovery
Life, as it often does, threw unexpected adventures my way. After serving as a journalist in prestigious media houses and contributing to founding a prominent financial daily, I decided to take the freelance route. I began crafting tailored content for various financial clients. What was my primary tool? Yep, research…..
