The Plot Thickens: How Reading Fulfils a Writer’s Appetite
R. K. Narayan taught me that simplicity can be wonderfully charming. His fictional town of Malgudi feels real because the writing never tries too hard. Agatha Christie showed me how clean, smart writing can keep readers hooked till the end. Arundhati Roy made me notice how language can be lush and layered, whereas Jhumpa Lahiri taught me the power of observation, especially in spaces between belonging and longing.
Why an Emotionally-Charged Brand Purpose Lasts Longer (And Matters More)
Emotion-led brands connect on a values level – such as hopes, dreams, fears, desires – not just on price or specs. And when people feel seen, they stay. That’s the difference between a customer and a loyalist.
How to write a smashing ad film?
Every idea-based ad has a story. These are ads that feel like mini-films. You watch because you are curious to know how it ends. The “big idea” drives the entire execution. What makes them work is curiosity and payoff. You lean in, waiting for the punchline, the reveal, the resolution.
Expectation vs Reality: Working with Copywriters
That Instagram caption? It went through 12 versions in someone’s head before you saw the final one.
That headline? It fought a silent battle between clarity vs cleverness.
Things We All Do But Don’t Talk About
You crack open an exciting new novel, ready to dive into an adventure. You read the first line, feeling the excitement, but by the time you get to the second, your mind drifts off. Suddenly, you are stuck in what feels like an endless loop, re-reading the same sentence numerous times, while your thoughts race off to what you forgot to buy at the store.
From Playlists to Posts – Writing That Matches the Mood
When I’m tryna write something that screams Mumbai, I literally just put on “Ok Jaanu” and let that mood flow. It’s not just describing the city; it’s making you feel it. Like you’re right there, falling in love with all its quirks. So, yeah, vibe check your writing with a song, and trust me, it hits different.
The museum of everyday objects
The first hall belongs to pens. Not the stately fountain pens preserved in velvet, but the kind you borrow and forget to return. The ones with cracked caps, faded logos, and teeth marks on their ends. They stand upright in clear cases, awaiting their next signature.
Client Feedback Isn’t the Problem. Misalignment Is.
Let’s Be Honest
Good feedback doesn’t ruin good work.
Misalignment does. When everyone is actually aligned, feedback feels less like back-and-forth and more like fine-tuning.
Our Remote Success, Born from a Moment of Inspiration
That instant was a turning point. Her calm command, her evident passion for the work she was doing, and the comfortable, personal space from which she operated, stood in stark contrast to my own feelings of failure and uncertainty.
The Rhythm of the Pen: The Difference Between Writing Copy and Composing It
When I was learning music, I started paying attention to what made songs work—and what didn’t. My effort was just in the act of paying attention. Listening closely. Repeating songs. Trying to understand why some stayed long after they ended, while others disappeared mid-play.