Writing for Real Estate – The Reality of Realty Copy
Ever since 2010, my first-ever job as a Copywriter, I’ve had the privilege of working on real estate brands with projects across India. 13 years later, I’m proud to have 100+ realty projects to my credit, helping home seekers find their dream home with a little bit of magic and a lot of love. But […]
Dancing to My Tunes: How Dance Has Made Me a Better Writer
As a dancer, I am lucky to have been guided by the wisdom of my dance teacher, whose words have left an indelible mark on my journey. What dance has taught me extends beyond the physical realm.
Do you know all about remote copywriters & their productivity secrets?
No, remote working isn’t slacking off, showing up 20% to work, and making money for ‘doing nothing’. Sadly, as the pandemic waned, many businesses returned to the mentality that remote workers don’t really work hard.
A smart working mom’s guide to having fun, remotely
Becoming a work-from-home mom, who would’ve thought? Certainly not me! It’s been only a year at Copylove, but when I look back at my journey, I can’t help but be amazed at how it has transformed me, my family, and my relationship with my daughter. To say the days have been all smiles and sunshine would be far from the truth…..
Why I moved to a smaller town
In a smaller town, the rhythm is different. The pace is slower. So when I moved, I could feel closer to the work-life balance. Though the pursuit of success and hunger to do more stayed, much-needed attention to personal well-being took priority too. Work turned into an essential part of my life. Not my whole life.
8 Tips to Stay Productive When Working from Home
As a writer, I realised you can’t substantiate your work all the time, like IT engineers or teachers can probably do. I may have researched for 6 hours but if I wrote only 6 lines, it won’t be enough for a day’s work, right?
An Introvert’s Guide to Surviving in the Big Bold Copy World
If you ask me, being an introvert has proved to be a boon rather than a bane (unlike what I thought initially). In all of these years and through my experiences, here’s what I have learnt: Believe, believe, believe
My Bengali Chronicles in a Branding Universe
Ah, Tagore! I don’t know where to begin for someone who crafts my entire being. Recently, revisiting one of his classics took me back to my girlhood days. I remember flipping through the pages of *Stree’r Potro* (The Wife’s Letter) during college while pursuing a degree in English literature and feeling gutted and empowered all at once. Allow me to demonstrate how.
What’s in a brand name? Everything, of course.
Most branding experts have their own secret sauce, the KFC 11 herb’s highly prized recipe for success when it comes to pinning down a brand name.
How Hunter S. Thompson can inspire today’s digital circus
Hunter S. Thompson was the conjurer of “Gonzo” journalism, a style that fused reality with his own riotous interpretation, birthing a genre that spat in the face of convention. He wasn’t content to merely report; he injected himself into the story like a shot of adrenaline to the heart, leaving readers alternately stunned, amused, and aghast.
Adding heart to my work in client servicing
One day, after such a frustrating call, I decided to believe that though my role was limited, my passion and good intent couldn’t be. If I wish for work to be happy and easy-going, it can be. This helped me how I’d like to change the way I look at my role and what improvements I could bring to change it…..
How does one get copywriting ‘right’?
The process behind copywriting is one of great intrigue and motivation, with endless hours of self-questioning and countless drafts deleted. And how does one even begin becoming a copywriter? We won’t ask why today ;)….
