Why storytelling is a powerful tool in advertising and in life
Every conversation, every memory, every small anecdote we share carries a story. One that shapes how others perceive us and how we perceive the world. When we tell our stories with honesty and heart, we invite others into connection. We create belonging.
The Bad Boss Who Made Me a Better Writer
And most importantly, “REAL” research, not just rephrasing the information on the ranked blogs. Honestly, I didn’t even know how to find the original statistics link when I started working with him. The transition was stressful. I had to unlearn several things.
Why Bother Showing Yourself Online: Your Online “You”
Imagine someone you know acting totally different depending on who they’re talking to. It’s confusing, right? The same thing happens online. If you act one way on a work website and another way on a fun picture app, people won’t really know the real you.
A love story with myself
The first movie night alone? I paused the film halfway through, not sure if I should laugh aloud. The first rainy Sunday with no plans? I nearly called someone just to fill the space. But slowly, those moments softened. They were not gaps waiting to be filled, but were pauses to be savoured.
The “Write” Climb: The Unforeseen Battles of Building a Leader’s Personal Brand
Now, “make it better” is not a brief. It’s a sentiment. It’s the equivalent of saying, “Make me look interesting and influential, but don’t make me look like I’m trying too hard.” If you’re hoping for a neat PowerPoint with reference points and sample posts, set that aside. Here’s where copywriters and brand strategists become a curious mix of psychologist, ghostwriter, and, yes, mind reader.
Creative Briefing: Listening Beyond the Obvious
One of the most iconic taglines of all time, Nike’s “Just Do It” was inspired by an unlikely source. The last words of convicted murderer Gary Gilmore, who reportedly said “Let’s do it” before execution.
Finding My Pace: Journey of Running a Business, Unconventionally
There’s a profound truth in pushing beyond our perceived limitations. When we accomplish something we believed was beyond our capabilities, we transform. We become a different version of ourselves, one that is stronger, more resilient, and more confident. This transformation isn’t about achieving extraordinary feats; it’s about embracing the challenge and discovering the hidden potential within.
Being a writer in your 20s
It’s alright. Your 20s are not about being a published writer. You experiment. You erase. You edit yourself, not just on the page, but in life. You let your characters be flawed. You let yourself be flawed. You write stories that are half truth, half fiction, and yet fully yours.
Figured It Out: My Journey from a Math Phobe to Storytelling with Numbers
But life, in its mischievous wisdom, threw me a lifeline during my board exams. Our school switched math teachers, and the temperature dropped from volcanic to room temperature just like that. The new teacher, let’s call him Mr. Calm-and-Clarity, was firm yet kind.
AI for copywriters: Let’s get real about going deeper with AI
You can also try “model-guided prompting.” This works well if you’re a bit fuzzy on the details yourself. It’s a great way to feed your own ideas into the AI, and then the AI uses that info to give you exactly what you need.
