Copylove Diaries

The Bad Boss Who Made Me a Better Writer

And most importantly, “REAL” research, not just rephrasing the information on the ranked blogs. Honestly, I didn’t even know how to find the original statistics link when I started working with him. The transition was
Why Bother Showing Yourself Online: Your Online "You"

Why Bother Showing Yourself Online: Your Online “You”

Imagine someone you know acting totally different depending on who they're talking to. It's confusing, right? The same thing happens online. If you act one way on a work website and another way on a
A love story with myself

A love story with myself

The first movie night alone? I paused the film halfway through, not sure if I should laugh aloud. The first rainy Sunday with no plans? I nearly called someone just to fill the space. But
The “Write” Climb: The Unforeseen Battles of Building a Leader's Personal Brand

The “Write” Climb: The Unforeseen Battles of Building a Leader’s Personal Brand

Now, “make it better” is not a brief. It’s a sentiment. It’s the equivalent of saying, “Make me look interesting and influential, but don’t make me look like I’m trying too hard.” If you’re hoping
Creative Briefing: Listening Beyond the Obvious

Creative Briefing: Listening Beyond the Obvious

One of the most iconic taglines of all time, Nike’s “Just Do It” was inspired by an unlikely source. The last words of convicted murderer Gary Gilmore, who reportedly said “Let’s do it” before execution.
Finding My Pace: Journey of Running a Business, Unconventionally

Finding My Pace: Journey of Running a Business, Unconventionally

There's a profound truth in pushing beyond our perceived limitations. When we accomplish something we believed was beyond our capabilities, we transform. We become a different version of ourselves, one that is stronger, more resilient,
Being a writer in your 20s

Being a writer in your 20s

It’s alright. Your 20s are not about being a published writer. You experiment. You erase. You edit yourself, not just on the page, but in life. You let your characters be flawed. You let yourself
Figured It Out: My Journey from a Math Phobe to Storytelling with Numbers

Figured It Out: My Journey from a Math Phobe to Storytelling with Numbers

But life, in its mischievous wisdom, threw me a lifeline during my board exams. Our school switched math teachers, and the temperature dropped from volcanic to room temperature just like that. The new teacher, let's
AI for copywriters: Let's get real about going deeper with AI

AI for copywriters: Let’s get real about going deeper with AI

You can also try "model-guided prompting." This works well if you're a bit fuzzy on the details yourself. It's a great way to feed your own ideas into the AI, and then the AI uses