Copylove Diaries
Unlike visuals, which engage the cognitive processing centres of the brain, sounds directly stimulate the limbic system, the seat of emotions and memory.
Neuroscience confirms this: specific sounds trigger specific neural pathways, evoking feelings of joy, fear, nostalgia, and everything in between.
Then, I dove into Instagram Stories – the ones where people hold their phone way too close to their face, sigh dramatically, and say, “Okay, so here’s the deal…”
That’s where the truth lives.
People spill their unfiltered thoughts in Stories, comments, and tweets. They don’t hold back. What frustrates them? What excites them? What makes them rant to their best friend on WhatsApp? That’s the gold.
Music’s power lies in its components – the tempo, rhythm, melody, and lyrics. A lively tempo can invigorate, a slow rhythm can soothe, and minor keys can stir contemplation. Keeping these small things in mind can help you set the stage for creating playlists that resonate with your current mood.
The “pitch” is the dating process, where you present the best version of yourself, and your spouse does the same. Both of you are convinced this is the perfect match. Like in branding, the client signs off on your initial proposal, thinking, “This is exactly what we need.”
The more possessions we own, the more we find ourselves entangled in the responsibility of managing them. It could be the constant need to organise or the silent stress of overcrowded spaces. Too many belongings can leave us feeling overwhelmed.
At the heart of Indian classical music lies a profound connection between the artist and the audience—a connection built on discipline, creativity, and the intricate interplay of various musical elements. Interestingly, as I ventured into the writing world, I began to notice striking parallels between these two seemingly diverse worlds.
Reading beyond your favourite genre is like going on an epic quest to uncover its deepest secrets. Uncover hidden spells and tame the tough-looking genre in a jiffy.
When my creativity decides to take an unscheduled vacation, I dive into my past works. Reading the copies that once made me puff my chest in pride reminds me: “Hey, I did that, and I can do it again.” It’s like conversing with a more confident version of myself who says,
If you ask me, it’s emotions and experiences. While ChatGPT uses an incredible amount of data to bring you the content you need, a writer uses their heart and mind – something that no machine could ever replace.
In the end, it all boiled down to – winning over their concerns with my conviction. But, what also got me through this phase was knowing the fact that my parents have been through the same ups and downs. They’ve weathered the strongest winds and their experience is what can guide me.
Words are great. But the absence of words is great too. I learnt the basics of Indian Sign Language (ISL) as an experiment. I wanted to understand how it all works. How does the grammar work? How are expressions conveyed? I learnt that sign language is a dance of expression.
But here’s the harsh truth: time is a luxury we can’t afford in our world, and deadlines don’t care about our creative hiccups. I am sure we all have our little hacks and copywriting tools that help us. Here’s a peek into mine.
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