Inclusive copywriting: Small words, big impact
Imagine someone you know acting totally different depending on who they’re talking to. It’s confusing, right? The same thing happens online.
AI for copywriters: Let’s get real about going deeper with AI
You can also try “model-guided prompting.” This works well if you’re a bit fuzzy on the details yourself. It’s a great way to feed your own ideas into the AI, and then the AI uses that info to give you exactly what you need.
How I went from writing forgettable copy to words that sell
Then, I dove into Instagram Stories – the ones where people hold their phone way too close to their face, sigh dramatically, and say, “Okay, so here’s the deal…”
That’s where the truth lives.
People spill their unfiltered thoughts in Stories, comments, and tweets. They don’t hold back. What frustrates them? What excites them? What makes them rant to their best friend on WhatsApp? That’s the gold.
Why you should read before writing
Reading beyond your favourite genre is like going on an epic quest to uncover its deepest secrets. Uncover hidden spells and tame the tough-looking genre in a jiffy.
Crafting stories beyond linguistic boundaries
Words are great. But the absence of words is great too. I learnt the basics of Indian Sign Language (ISL) as an experiment. I wanted to understand how it all works. How does the grammar work? How are expressions conveyed? I learnt that sign language is a dance of expression.
Why I moved to a smaller town
In a smaller town, the rhythm is different. The pace is slower. So when I moved, I could feel closer to the work-life balance. Though the pursuit of success and hunger to do more stayed, much-needed attention to personal well-being took priority too. Work turned into an essential part of my life. Not my whole life.
WFH: Before it was cool or a compulsion
The moment I turned WFH, I stopped bumping into interesting people at the office canteen or by the water cooler. I had to make efforts to meet new people and build my social circle. The struggle is still on. But I’m getting better at it. Today, there’s no looking back……