Expectation vs Reality: Working with Copywriters
That Instagram caption? It went through 12 versions in someone’s head before you saw the final one.
That headline? It fought a silent battle between clarity vs cleverness.
Client Feedback Isn’t the Problem. Misalignment Is.
Let’s Be Honest
Good feedback doesn’t ruin good work.
Misalignment does. When everyone is actually aligned, feedback feels less like back-and-forth and more like fine-tuning.
Why storytelling is a powerful tool in advertising and in life
Every conversation, every memory, every small anecdote we share carries a story. One that shapes how others perceive us and how we perceive the world. When we tell our stories with honesty and heart, we invite others into connection. We create belonging.
Creative Briefing: Listening Beyond the Obvious
One of the most iconic taglines of all time, Nike’s “Just Do It” was inspired by an unlikely source. The last words of convicted murderer Gary Gilmore, who reportedly said “Let’s do it” before execution.
Copywriting Mastermind: What Harry Potter Taught Me About Copywriting (And Life)
In the middle of fear and confusion, Harry danced with Hermione. No answers, no solutions. Just a moment of light in darkness.
Writing for Children: A Fun and Liberating Journey for the Soul
At first glance, writing for children may seem like a task of simplifying language or telling whimsical tales, but in reality, it is much more than that. It is a journey back to joy, a reminder to embrace life with curiosity and kindness, and a way to rediscover the hope that resides within us.
Adding heart to my work in client servicing
One day, after such a frustrating call, I decided to believe that though my role was limited, my passion and good intent couldn’t be. If I wish for work to be happy and easy-going, it can be. This helped me how I’d like to change the way I look at my role and what improvements I could bring to change it…..