Stop counting the robots in my sentences
We don’t measure how much of our financial analysis is software-driven versus calculator-driven. We care about the quality of the insights. We don’t ask how much of a marketing film was created using editing software versus raw camera footage. We care about the final impact.
The “Write” Climb: The Unforeseen Battles of Building a Leader’s Personal Brand
Now, “make it better” is not a brief. It’s a sentiment. It’s the equivalent of saying, “Make me look interesting and influential, but don’t make me look like I’m trying too hard.” If you’re hoping for a neat PowerPoint with reference points and sample posts, set that aside. Here’s where copywriters and brand strategists become a curious mix of psychologist, ghostwriter, and, yes, mind reader.
Figured It Out: My Journey from a Math Phobe to Storytelling with Numbers
But life, in its mischievous wisdom, threw me a lifeline during my board exams. Our school switched math teachers, and the temperature dropped from volcanic to room temperature just like that. The new teacher, let’s call him Mr. Calm-and-Clarity, was firm yet kind.
You Don’t Need Inspiration. You Need Ears.
We reflect the gold they didn’t even know they had. That’s the job. It’s not showy. It’s not always credited. But it’s essential. You’re the one who can hear narrative tension in a throwaway anecdote. You know how to ask, “Tell me more about that?” in a way that leads to something honest. You can see — sometimes before they can — how the story will land.
Still Thinking. Still Writing. Still Human.
Like Tajha, I now work with businesses to distil their identity into words—words that are sharp, specific, and emotionally resonant. When she spoke about AI tools, it wasn’t in the voice of a technophile or a sceptic. It was a realistic evaluation from someone who’s watched the newsroom become the brand studio and seen the red pen yield predictive text.
From Campaigns to Commitments: How Branding and Marriage Are More Alike Than You Think
The “pitch” is the dating process, where you present the best version of yourself, and your spouse does the same. Both of you are convinced this is the perfect match. Like in branding, the client signs off on your initial proposal, thinking, “This is exactly what we need.”
The Raga Rhetoric: A Musical Journey of A Writer
At the heart of Indian classical music lies a profound connection between the artist and the audience—a connection built on discipline, creativity, and the intricate interplay of various musical elements. Interestingly, as I ventured into the writing world, I began to notice striking parallels between these two seemingly diverse worlds.
Five Ways To Outsmart Every Writer’s Silent Foe
When my creativity decides to take an unscheduled vacation, I dive into my past works. Reading the copies that once made me puff my chest in pride reminds me: “Hey, I did that, and I can do it again.” It’s like conversing with a more confident version of myself who says,
Five Ways To Outsmart Every Writer’s Silent Foe
But here’s the harsh truth: time is a luxury we can’t afford in our world, and deadlines don’t care about our creative hiccups. I am sure we all have our little hacks and copywriting tools that help us. Here’s a peek into mine.
My Bengali Chronicles in a Branding Universe
Ah, Tagore! I don’t know where to begin for someone who crafts my entire being. Recently, revisiting one of his classics took me back to my girlhood days. I remember flipping through the pages of *Stree’r Potro* (The Wife’s Letter) during college while pursuing a degree in English literature and feeling gutted and empowered all at once. Allow me to demonstrate how.