Copywriting Mastermind: What Harry Potter Taught Me About Copywriting (And Life)
In the middle of fear and confusion, Harry danced with Hermione. No answers, no solutions. Just a moment of light in darkness.
Creating that Perfect Playlist
Music’s power lies in its components – the tempo, rhythm, melody, and lyrics. A lively tempo can invigorate, a slow rhythm can soothe, and minor keys can stir contemplation. Keeping these small things in mind can help you set the stage for creating playlists that resonate with your current mood.
From Campaigns to Commitments: How Branding and Marriage Are More Alike Than You Think
The “pitch” is the dating process, where you present the best version of yourself, and your spouse does the same. Both of you are convinced this is the perfect match. Like in branding, the client signs off on your initial proposal, thinking, “This is exactly what we need.”
Less is More in a Noisy World
The more possessions we own, the more we find ourselves entangled in the responsibility of managing them. It could be the constant need to organise or the silent stress of overcrowded spaces. Too many belongings can leave us feeling overwhelmed.
The Raga Rhetoric: A Musical Journey of A Writer
At the heart of Indian classical music lies a profound connection between the artist and the audience—a connection built on discipline, creativity, and the intricate interplay of various musical elements. Interestingly, as I ventured into the writing world, I began to notice striking parallels between these two seemingly diverse worlds.
Why you should read before writing
Reading beyond your favourite genre is like going on an epic quest to uncover its deepest secrets. Uncover hidden spells and tame the tough-looking genre in a jiffy.
Five Ways To Outsmart Every Writer’s Silent Foe
When my creativity decides to take an unscheduled vacation, I dive into my past works. Reading the copies that once made me puff my chest in pride reminds me: “Hey, I did that, and I can do it again.” It’s like conversing with a more confident version of myself who says,
Writing for Real Estate – The Reality of Realty Copy
Ever since 2010, my first-ever job as a Copywriter, I’ve had the privilege of working on real estate brands with projects across India. 13 years later, I’m proud to have 100+ realty projects to my credit, helping home seekers find their dream home with a little bit of magic and a lot of love. But […]
Dancing to My Tunes: How Dance Has Made Me a Better Writer
As a dancer, I am lucky to have been guided by the wisdom of my dance teacher, whose words have left an indelible mark on my journey. What dance has taught me extends beyond the physical realm.
Do you know all about remote copywriters & their productivity secrets?
No, remote working isn’t slacking off, showing up 20% to work, and making money for ‘doing nothing’. Sadly, as the pandemic waned, many businesses returned to the mentality that remote workers don’t really work hard.
