Copylove Diaries

Do you know all about remote copywriters & their productivity secrets?

No, remote working isn’t slacking off, showing up 20% to work, and making money for ‘doing nothing’. Sadly, as the pandemic waned, many businesses returned to the mentality that remote workers don’t really work hard.

A smart working mom’s guide to having fun, remotely

Becoming a work-from-home mom, who would’ve thought? Certainly not me! It’s been only a year at Copylove, but when I look back at my journey, I can’t help but be amazed at how it has
Moving to a small town

Why I moved to a smaller town

In a smaller town, the rhythm is different. The pace is slower. So when I moved, I could feel closer to the work-life balance. Though the pursuit of success and hunger to do more stayed,
Working from home

8 Tips to Stay Productive When Working from Home

As a writer, I realised you can’t substantiate your work all the time, like IT engineers or teachers can probably do. I may have researched for 6 hours but if I wrote only 6 lines,

An Introvert’s Guide to Surviving in the Big Bold Copy World

If you ask me, being an introvert has proved to be a boon rather than a bane (unlike what I thought initially). In all of these years and through my experiences, here’s what I have

My Bengali Chronicles in a Branding Universe

Ah, Tagore! I don't know where to begin for someone who crafts my entire being. Recently, revisiting one of his classics took me back to my girlhood days. I remember flipping through the pages of
Brand Name

What’s in a brand name? Everything, of course.

Most branding experts have their own secret sauce, the KFC 11 herb's highly prized recipe for success when it comes to pinning down a brand name.
Whiskey and Copywriting

How Hunter S. Thompson can inspire today’s digital circus

Hunter S. Thompson was the conjurer of "Gonzo" journalism, a style that fused reality with his own riotous interpretation, birthing a genre that spat in the face of convention. He wasn't content to merely report;
Add heart to everything

Adding heart to my work in client servicing

One day, after such a frustrating call, I decided to believe that though my role was limited, my passion and good intent couldn’t be. If I wish for work to be happy and easy-going, it