As a writer, I realised you can’t substantiate your work all the time, like IT engineers or teachers can probably do. I may have researched for 6 hours but if I wrote only 6 lines,

If you ask me, being an introvert has proved to be a boon rather than a bane (unlike what I thought initially). In all of these years and through my experiences, here’s what I have

Ah, Tagore! I don't know where to begin for someone who crafts my entire being. Recently, revisiting one of his classics took me back to my girlhood days. I remember flipping through the pages of

Most branding experts have their own secret sauce, the KFC 11 herb's highly prized recipe for success when it comes to pinning down a brand name.

Hunter S. Thompson was the conjurer of "Gonzo" journalism, a style that fused reality with his own riotous interpretation, birthing a genre that spat in the face of convention. He wasn't content to merely report;

One day, after such a frustrating call, I decided to believe that though my role was limited, my passion and good intent couldn’t be. If I wish for work to be happy and easy-going, it

The process behind copywriting is one of great intrigue and motivation, with endless hours of self-questioning and countless drafts deleted. And how does one even begin becoming a copywriter? We won’t ask why today ;)....

The moment I turned WFH, I stopped bumping into interesting people at the office canteen or by the water cooler. I had to make efforts to meet new people and build my social circle. The

I know, it’s easy to say, ‘Think outside the box’. But when you have been working dedicatedly on the same brand for years, well, it’s easier said than done. Monotony is real, but the only