Copylove Diaries

Crafting stories beyond linguistic boundaries

Words are great. But the absence of words is great too. I learnt the basics of Indian Sign Language (ISL) as an experiment. I wanted to understand how it all works. How does the grammar

Five Ways To Outsmart Every Writer’s Silent Foe

But here's the harsh truth: time is a luxury we can't afford in our world, and deadlines don't care about our creative hiccups. I am sure we all have our little hacks and copywriting tools

Writing for Real Estate – The Reality of Realty Copy

Ever since 2010, my first-ever job as a Copywriter, I’ve had the privilege of working on real estate brands with projects across India. 13 years later, I’m proud to have 100+ realty projects to my

Dancing to My Tunes: How Dance Has Made Me a Better Writer

As a dancer, I am lucky to have been guided by the wisdom of my dance teacher, whose words have left an indelible mark on my journey. What dance has taught me extends beyond the

Do you know all about remote copywriters & their productivity secrets?

No, remote working isn’t slacking off, showing up 20% to work, and making money for ‘doing nothing’. Sadly, as the pandemic waned, many businesses returned to the mentality that remote workers don’t really work hard.

A smart working mom’s guide to having fun, remotely

Becoming a work-from-home mom, who would’ve thought? Certainly not me! It’s been only a year at Copylove, but when I look back at my journey, I can’t help but be amazed at how it has
Moving to a small town

Why I moved to a smaller town

In a smaller town, the rhythm is different. The pace is slower. So when I moved, I could feel closer to the work-life balance. Though the pursuit of success and hunger to do more stayed,
Working from home

8 Tips to Stay Productive When Working from Home

As a writer, I realised you can’t substantiate your work all the time, like IT engineers or teachers can probably do. I may have researched for 6 hours but if I wrote only 6 lines,

An Introvert’s Guide to Surviving in the Big Bold Copy World

If you ask me, being an introvert has proved to be a boon rather than a bane (unlike what I thought initially). In all of these years and through my experiences, here’s what I have