Author: Debottama Ghosh

I'm a professional overthinker who turned it into a career. Writing gave me somewhere to put all my nosy little observations about it. I've always loved words. The way one sentence can carry a whole mood, the way a single line can make a stranger feel understood. I'm here to make sense of all the noise in the world, one word at a time.

The Modern Shopper and the Curse of ‘One More Option’

This story is not about indecision. It’s about how hard it has become to simply decide.
Long before supermarket aisles became endless scrolls of labels and reviews, economist and cognitive scientist Herbert Simon observed that people rarely searched for the best option. Instead, they searched for one that was good enough.