Industry:
Industrial & Corporate
Services:
Brand narrative, Website, Brochure
Coca-Cola is one of the most iconic and successful brands in the world with a strong presence across brands, partners and communities in India. Our role was to stitch the stories together sent by regional teams, global functions and bottling partners, giving the wider organisation a clearer view of progress across markets.
The stories were already there, but they just weren’t travelling far enough. Across Coca-Cola India, teams and bottling partners were delivering strong work that often remained within individual markets or functions. The challenge was to bring these separate updates together into one larger narrative that people across the organisation would genuinely want to read and share.
That became MAGIC MAKERS (MMKO), a quarterly magazine created to bring Coca-Cola India’s stories together through:
By connecting these stories, MMKO gave teams a wider view of the work happening across markets and strengthened a shared sense of momentum.
Working on the Magic Makers magazine sharpened our instinct for finding connections across markets and milestones, bringing focus to a shared narrative.
