Industry:
Entrepreneurship & Community Building
Services:
Fractional CD
Brand Advisory
Purpose Articulation
Her Entrepreneurial Network (HEN) brings together women entrepreneurs to connect, learn, and grow at every stage of building a business. HEN had been running for 12 years, offering sessions, mentorship, and networking. The brand had now outgrown its own positioning, and they wanted a new language to say what HEN had truly become.
We first devised a platform called #LeanIn – built on the space that women entrepreneurs hold for each other. But we realised that HEN now meant different things to different needs, fears, and even definitions of success. There was a deeper thread somewhere. We wanted to discover what held all of it together emotionally.
Diving into the brand purpose using the 5 Whys and the Golden Circle, we established the Everyman archetype – approachable, real, and safe – and co-created the platform #BelongWithHEN. That’s when HEN shifted from being perceived as a networking forum to a trusted space where women entrepreneurs could share openly and grow.
We have worked with team Copylove for 1.5 to 2 years and have navigated through 3 phases of complete change in our brand language and every time we open this pandora box – we have had the team copylove embrace the changes with a new perspective.
In the times of AI – getting approval from the team Copylove is non-negotiable for us
Gratitude & Happyness
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