FRACTIONAL CD
- If your brand feels scattered across platforms, teams, or partners
- If you’re working with multiple agencies or freelancers, but missing a unifying voice
- If you don’t need a full-time CD, but you do need senior thinking that guides the work
- Then you need a Fractional Creative Director to bring it all together for you. Allow us.
Fractional Creative Direction, at a fraction of the cost
That’s decades of industry experience, minus the complexity
We can come in as your senior creative leadership. Someone who understands your brand swiftly and brings clarity to how it shows up. As your Fractional CD, we can impact your everyday decisions and help shape brand perception, without overriding your vision.
We collaborate at any stage, starting something new, refreshing what exists, or keeping your campaigns running strong. We are someone who asks the right questions and ensures that your brand stays intentional, consistent, sharp.
Why choose us?
We bring experienced oversight into your day-to-day.
When do you not need us?
If you’re looking for quick, execution-only support, a full-time in-house lead, or fast outputs without deep thinking, we may not be the right fit. Let’s say, we don’t just ship assets. We step in when clarity, strategy, and thoughtful expression need to work together in the long term.
How do we work?
Part-time leadership, project-based support, or ongoing partnership.
The Fractional CD Quiz
Do you really need a Fractional CD? Here’s a simple way to know:
- You’re scaling across platforms but lack a clear creative direction.
- Your business is in transition - growth, pivot, or restructuring - and needs senior leadership for this phase, not forever.
- The project is limited in scope, making a full agency engagement expensive.
- The challenge demands more experience or specialisation than your current team has in-house.
- Your team is capable of execution but needs training and oversight to perform at a higher level.
- You need an external perspective to challenge thinking and raise the quality of your work.
- If you’ve checked 3+ of the above, let’s talk.
Things people
ask us
FAQs
How is this different from hiring a freelancer?
Freelancers typically focus on execution. A Fractional CD focuses on direction. We guide the thinking behind the work, align all moving parts, and ensure that your brand shows up consistently across everything, no matter who is executing.
Can small or growing brands afford this?
Yes. That’s exactly who it’s for. Fractional Creative Direction gives you access to senior-level expertise without the overhead of a full-time role, making it a practical option for scaling brands.
Who is this best suited for?
This works best for growing brands that need strong creative leadership but aren’t ready to build a full in-house team. It’s also ideal during rebrands, launches, or periods of rapid change where clarity and consistency are critical.
How involved will you be in our day-to-day work?
As involved as you need. We integrate into your existing setup – from working alongside your team, agencies, or freelancers, to guiding decisions, reviewing work, and maintaining alignment across projects.
Will you replace our existing team or partners?
Not at all. We work with your existing ecosystem. Our role is to bring everything together, ensuring that all contributors are aligned and working towards a cohesive brand vision.
Do you also handle execution?
Our primary focus is direction. However, if needed, we can support execution through our in-house creative team.
What kind of commitment is required?
We work on a monthly retainer or project-wise, as per your needs and budget. This allows for consistent involvement and long-term impact rather than one-off input.