MSME of the Year (Service Delivery)
We're a boutique brand strategy, copywriting and content solutions studio. We craft strategic brand communication narratives and roadmaps, along with relevant messaging for global enterprises, corporates, MSMEs, start-ups and entrepreneurs alike. Think powerful copy, creative solutions, and purposeful content.
500+ clients
5+ countries
15+ sectors
But this is who we really are…
We’re all-women, writers, poets, readers, foodies, nature lovers, music-manics, movie-buffs, anime-mads, parents, pet parents and learners for life. And we’ve got one love – creative brand communication that actually works. It keeps us lean as we work from Mumbai, Goa, Bengaluru and Kolkata in India; and from our hearts.
We move to our own beat. When the world worshipped design, our founder Gunjan Pai kicked off an exclusive copywriting studio in 2015. We chose to work remotely way before the world made it fashionable. We stayed true to our niche and grew by collaborating with like-minded, rock-solid partners. And when AI stormed in, we shook hands with it to help us get to our next level.
Let’s just say, we learnt this in our journey so far - if you've got to be just one thing, be a fool. Question the answers. Break the rules. Defy the norms. Never stop creating. Turns out, it's also what the wise men say.
It all started when we wanted to offer more value to our clients. Years of working on brands had shaped our strategic intelligence and honed our human edge. We used all of that collective experience to create our exclusive strategic planning framework.
Our strategic brand tool: BrandLitTM
BrandLitTM is built on the power of human insight that endures stronger in the age of automation. The tool captures the one heart of our learnings over the years: the best brands are built on unshakeable truths.
Thus, BrandLitTM is a structured, nuanced approach to ensure that communications stem from brand purpose and authenticity. Building on emotional connections between people and brands, we first craft the strategy and tone of voice, and then the copy.
On the other hand, if a client already has a clear brand strategy, we skip the framework and begin with the copy and content right away, staying closely aligned to the brand essence.
If our business doesn’t make the world a better place, then it’s not worth it.
That’s why we’ve built some simple, super-effective ways to work:
WFH doubles our discipline. We’re at work every morning not because we’ve got to swipe cards by 9.35 am, but because we want to.
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As a digital business that limits travel, we stay kinder to our planet. All our business is on the Cloud, while our ideas keep raining.
For all the tech we use every day, we never forget who we are - we meet up, hang out, and enjoy each other’s company whenever we can.
We’re collaborative, not competitive. It’s because we believe there’s enough work going around the world, and we’ll all have enough to do, always.
While we live in fast-paced times, there is something old-world about us that keeps us rooted, humble, and simple. We love that.
Our team’s a great mix of the young and also the young-at-heart. We’re always learning, always reinventing and never backing down.
Every time our clients do business with us, we contribute 1% of our revenue earned for the good of street animals. Through our Fools for Wags initiative, we contribute to animal welfare organisations and activists who need monetary support. Contribute to our mission here.
Our comprehensive suite of services means that we’re present in every stage of a brand journey.
We’re buddies with Angel Xpress Foundation, an NGO that tutors less-privileged children in Mumbai. We’ve been their Communication Consultant since their inception.
Check our work here.
We’re creative partners with Pause4Paws: A Thakur Village Animal Welfare Initiative in Mumbai, a hearty campaign to help feed local community animals.
We’re living our childhood dream. We do what we love and love what we do.
Gunjan
Still writes her own rules
Aarti
Still picks naughty over nice
Divya
Still looks at the world with wonder
Gargi
Still rules her own kingdom
Isha
Still writes her own songs
Kinjal
Still looking for the right words
Vaishnavi
Still cheering for wins, big and small
hello@copylove.in