We’re a brand strategy, copywriting and strategy content solutions studio. We work with global enterprises, corporates, MSMEs, start-ups and entrepreneurs alike.
500+ clients
5+ countries
15+ sectors
But this is who we really are…
We’re all-women, writers, poets, readers, foodies, nature lovers, music-manics, movie-buffs, anime-mads, parents, pet parents and learners for life. And we’ve got one love – creative brand communication that actually works. It keeps us lean as we work from Mumbai, Goa, Bengaluru and Kolkata in India; and from our hearts.
We move to our own beat. When the world worshipped design, our founder Gunjan Pai kicked off an exclusive copywriting studio. We chose to work remotely way before the world made it fashionable. We stayed true to our niche and grew by collaborating with like-minded, rock-solid partners. And when AI stormed in, we shook hands with it to help us get to our next level.
Let’s just say, we learnt this in our journey so far - if you've got to be just one thing, be a fool. Question the answers. Break the rules. Defy the norms. Never stop creating. Turns out, it's also what the wise men say.
It started by us wanting to offer more value to our clients. Years of working on brands had shaped our strategic intelligence and our human edge. Building on that, we developed our strategic planning framework.
Our strategic brand tool BrandLitTM
We begin with deep-dive sessions, going on to derive the brand strategy, persona and tone of voice. All our copy and content flows from there.
Or, if you’ve got the brand strategy sorted, we can skip the framework and begin with the strategic copy and content right away too.
If our business doesn’t make the world a better place, then it’s not worth it.
That’s why we’ve built some simple, super-effective ways to work:
WFH doubles our discipline. We’re at work every morning not because we’ve got to swipe cards by 9.35 am, but because we want to.
.png)
As a digital business that limits travel, we stay kinder to our planet. All our business is on the Cloud, while our ideas keep raining.
For all the tech we use every day, we never forget who we are - we meet up, hang out, and enjoy each other’s company whenever we can.
We’re collaborative, not competitive. It’s because we believe there’s enough work going around the world, and we’ll all have enough to do, always.
While we live in fast-paced times, there is something old-world about us that keeps us rooted, humble, and simple. We love that.
Our team’s a great mix of the young and also the young-at-heart. We’re always learning, always reinventing and never backing down.
Every time our clients do business with us, we contribute 1% of our revenue earned for the good of street animals. Through our Fools for Wags initiative, we contribute to animal welfare organisations and activists who need monetary support. Contribute to our mission here.
Our comprehensive suite of services means that we’re present in every stage of a brand journey.
We’re buddies with Angel Xpress Foundation, an NGO that tutors less-privileged children in Mumbai. We’ve been their Communication Consultant since their inception.
Check our work here.
We’re creative partners with Pause4Paws: A Thakur Village Animal Welfare Initiative in Mumbai, a hearty campaign to help feed local community animals.
We’re living our childhood dream. We do what we love and love what we do.
Gunjan
Still writes her own rules
Aarti
Still picks naughty over nice
Divya
Still looks at the world with wonder
Gargi
Still rules her own kingdom
Isha
Still writes her own songs
Kinjal
Still looking for the right words
Vaishnavi
Still cheering for wins, big and small
As a small business, every good word is a big thing for us. Leave us a Google review?
hello@copylove.in