Words are great. But the absence of words is great too. I learnt the basics of Indian Sign Language (ISL) as an experiment. I wanted to understand how it all works. How does the grammar work? How are expressions conveyed? I learnt that sign language is a dance of expression.

But here’s the harsh truth: time is a luxury we can’t afford in our world, and deadlines don’t care about our creative hiccups. I am sure we all have our little hacks and copywriting tools that help us. Here’s a peek into mine.

Becoming a work-from-home mom, who would’ve thought? Certainly not me! It’s been only a year at Copylove, but when I look back at my journey, I can’t help but be amazed at how it has transformed me, my family, and my relationship with my daughter. To say the days have been all smiles and sunshine would be far from the truth…..

In a smaller town, the rhythm is different. The pace is slower. So when I moved, I could feel closer to the work-life balance. Though the pursuit of success and hunger to do more stayed, much-needed attention to personal well-being took priority too. Work turned into an essential part of my life. Not my whole life.

As a writer, I realised you can’t substantiate your work all the time, like IT engineers or teachers can probably do. I may have researched for 6 hours but if I wrote only 6 lines, it won’t be enough for a day’s work, right?

If you ask me, being an introvert has proved to be a boon rather than a bane (unlike what I thought initially). In all of these years and through my experiences, here’s what I have learnt: Believe, believe, believe

Ah, Tagore! I don’t know where to begin for someone who crafts my entire being. Recently, revisiting one of his classics took me back to my girlhood days. I remember flipping through the pages of *Stree’r Potro* (The Wife’s Letter) during college while pursuing a degree in English literature and feeling gutted and empowered all at once. Allow me to demonstrate how.

Most branding experts have their own secret sauce, the KFC 11 herb’s highly prized recipe for success when it comes to pinning down a brand name.

Hunter S. Thompson was the conjurer of “Gonzo” journalism, a style that fused reality with his own riotous interpretation, birthing a genre that spat in the face of convention. He wasn’t content to merely report; he injected himself into the story like a shot of adrenaline to the heart, leaving readers alternately stunned, amused, and aghast.