Copylove Diaries
The simple act of articulating your challenges, of hearing others voice their own, can be profoundly liberating. It breaks the illusion of isolation, reminding you that you are not alone in this journey. It validates your feelings, dispels the guilt, and provides a sense of belonging.
Compare a bland description like, “This lamp brightens up your room,” with, “Change your living space with our elegantly designed lamp—it’s like inviting a gentle sunset into your home.” The second description doesn’t just sell a lamp, but an experience.
Truth be told, spending prolonged periods in an urban environment can create a disconnect from these fundamental, often overlooked, aspects of communication. We become accustomed to the sophisticated jargon, the sleek visuals, and the calculated marketing strategies of the urban world. But the hinterland offers a stark contrast, a reminder of the power of simplicity, authenticity, and raw, unadulterated creativity.
Like Tajha, I now work with businesses to distil their identity into words—words that are sharp, specific, and emotionally resonant. When she spoke about AI tools, it wasn’t in the voice of a technophile or a sceptic. It was a realistic evaluation from someone who’s watched the newsroom become the brand studio and seen the red pen yield predictive text.
Centre your narrative around the emotions you wish to evoke. Ask yourself: What do I want my readers to feel after reading this? Joy, hope, empathy? Ensure every sentence contributes to that emotional journey.
At first glance, writing for children may seem like a task of simplifying language or telling whimsical tales, but in reality, it is much more than that. It is a journey back to joy, a reminder to embrace life with curiosity and kindness, and a way to rediscover the hope that resides within us.
Unlike visuals, which engage the cognitive processing centres of the brain, sounds directly stimulate the limbic system, the seat of emotions and memory.
Neuroscience confirms this: specific sounds trigger specific neural pathways, evoking feelings of joy, fear, nostalgia, and everything in between.
Then, I dove into Instagram Stories – the ones where people hold their phone way too close to their face, sigh dramatically, and say, “Okay, so here’s the deal…”
That’s where the truth lives.
People spill their unfiltered thoughts in Stories, comments, and tweets. They don’t hold back. What frustrates them? What excites them? What makes them rant to their best friend on WhatsApp? That’s the gold.
Music’s power lies in its components – the tempo, rhythm, melody, and lyrics. A lively tempo can invigorate, a slow rhythm can soothe, and minor keys can stir contemplation. Keeping these small things in mind can help you set the stage for creating playlists that resonate with your current mood.
The “pitch” is the dating process, where you present the best version of yourself, and your spouse does the same. Both of you are convinced this is the perfect match. Like in branding, the client signs off on your initial proposal, thinking, “This is exactly what we need.”
The more possessions we own, the more we find ourselves entangled in the responsibility of managing them. It could be the constant need to organise or the silent stress of overcrowded spaces. Too many belongings can leave us feeling overwhelmed.
At the heart of Indian classical music lies a profound connection between the artist and the audience—a connection built on discipline, creativity, and the intricate interplay of various musical elements. Interestingly, as I ventured into the writing world, I began to notice striking parallels between these two seemingly diverse worlds.
hello@copylove.in
Copylove is a boutique copywriting and content writing studio where we create copy and develop strategic and marketing content – including branding, websites, brochures, digital collaterals, publications and more – for corporates, agencies, start-ups, and entrepreneurs.
Made with 
CopyloveTM and its logo are trademarks of Copylove Communications LLP.
