Copylove Diaries
At the heart of Indian classical music lies a profound connection between the artist and the audience—a connection built on discipline, creativity, and the intricate interplay of various musical elements. Interestingly, as I ventured into the writing world, I began to notice striking parallels between these two seemingly diverse worlds.
Reading beyond your favourite genre is like going on an epic quest to uncover its deepest secrets. Uncover hidden spells and tame the tough-looking genre in a jiffy.
When my creativity decides to take an unscheduled vacation, I dive into my past works. Reading the copies that once made me puff my chest in pride reminds me: “Hey, I did that, and I can do it again.” It’s like conversing with a more confident version of myself who says,
If you ask me, it’s emotions and experiences. While ChatGPT uses an incredible amount of data to bring you the content you need, a writer uses their heart and mind – something that no machine could ever replace.
In the end, it all boiled down to – winning over their concerns with my conviction. But, what also got me through this phase was knowing the fact that my parents have been through the same ups and downs. They’ve weathered the strongest winds and their experience is what can guide me.
Words are great. But the absence of words is great too. I learnt the basics of Indian Sign Language (ISL) as an experiment. I wanted to understand how it all works. How does the grammar work? How are expressions conveyed? I learnt that sign language is a dance of expression.
But here’s the harsh truth: time is a luxury we can’t afford in our world, and deadlines don’t care about our creative hiccups. I am sure we all have our little hacks and copywriting tools that help us. Here’s a peek into mine.
Ever since 2010, my first-ever job as a Copywriter, I’ve had the privilege of working on real estate brands with projects across India. 13 years later, I’m proud to have 100+ realty projects to my credit, helping home seekers
As a dancer, I am lucky to have been guided by the wisdom of my dance teacher, whose words have left an indelible mark on my journey. What dance has taught me extends beyond the physical realm.
No, remote working isn’t slacking off, showing up 20% to work, and making money for ‘doing nothing’. Sadly, as the pandemic waned, many businesses returned to the mentality that remote workers don’t really work hard.
Becoming a work-from-home mom, who would’ve thought? Certainly not me! It’s been only a year at Copylove, but when I look back at my journey, I can’t help but be amazed at how it has transformed me, my family, and my relationship with my daughter. To say the days have been all smiles and sunshine would be far from the truth…..
In a smaller town, the rhythm is different. The pace is slower. So when I moved, I could feel closer to the work-life balance. Though the pursuit of success and hunger to do more stayed, much-needed attention to personal well-being took priority too. Work turned into an essential part of my life. Not my whole life.
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Copylove is a boutique copywriting and content writing studio where we create copy and develop strategic and marketing content – including branding, websites, brochures, digital collaterals, publications and more – for corporates, agencies, start-ups, and entrepreneurs.
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